At What Cost Would Make AI Worth It?

"Success is never owned, it’s rented, and the rent is due every day."

Examining the Numbers

There is nothing like having a tried and true method in business. It's something you can rely and lean back on everyday. But then again, so was the horse before the automobile. Old betsy would take you anywhere unlike the confusing combustion engine with parts and processes unknown. What if it broke down? A horse won't! A horse would give you signs before going lame! Well, it turns out a combustion engine will too once you get to know it.

AI is really not much different from the above; although there are tried and true ways, it doesn't mean they are still the most efficient. For this comparison, we will need to see some numbers and facts to differentiate.

Human Example:

Say you're selling widgets at $500 each. They are not a huge purchase but enough that someone would give them some thought. You are currently running a Facebook ad campaign that is delivering you 600 leads a month. Facebook considers 3-5% response rate to leads average; our campaigns deliver quite a bit more than that at around 12-38%. Let's say you're getting a 25% response rate; that is 150 leads. Let's also say you have a 40% conversion rate of those who responded which makes for a total of 10% overall conversion. That is 60 sales, 90 leads that are responsive to the ad campaign but not interested, and 450 that are unresponsive.

Let's say you have one employee you pay $20 an hr to close leads. Let's also say it takes your salesman takes an average of 7 min on unresponsive leads, 12 min on responsive ones but not interested yet, and 30 min on converting leads. Let's examine the chart below:

Your salesman spent 53 hrs calling dead leads only once, that's 13 hrs over a week and they spent 71 hrs in total on non-sale leads. Some sales may come of the responsive leads but in most cases your salesman would need to call them back. They spent nearly 2 weeks on non-revenue pursuits. They only spent 30 hrs of the total 100.5 hrs on revenue building time. When you calculate his efficiency, he spent 1.68 hrs per sale. This grossed you 30k and netted 27.9k. Keep in mind these actual number would be much lower as people need breaks, they talk to coworkers, and are not 100% efficient on these numbers.

Now let's look at AI in the same situation. Our AI will have a higher conversion rate as it messages leads within a min and all at the same time. People can only message one at a time while the AI holds hundreds of conversations simultaneously. This is important as you have a 70% chance of losing a lead after 30 min according to research. This will lead to more leads being responsive due to the lack of time leg.

AI Example:

Let's use the same numbers for comparison. AI received 600 leads in a month. Because the leads are messaged instantly, even outside of business hours, we have a higher response rate of 35%; that is 210 responsive leads. Our follow up AI can resurrect 3% of dead leads that finally respond (this rate can be higher). This raises it to 222 responsive leads. In the previous example, we have 40% conversion rate of the response rate. This leads to a higher overall conversion rate of 14%. This leaves us with 84 sales, 133 leads that are responsive to the ad campaign but not interested, and 390 that are unresponsive.

Your salesman received a higher response rate and if he converts at the same rate as the above example (40%), he will make 89 sales in a bit over a week at 44.5 hours. The increased sales made nets you $14,620 more with less hrs worked. His average time per sale came down from 1.68 hrs per sale to 0.5. If we want to compare apples to apples, we would need to take his rate of $1,000 per hr and multiply by the original 100.5 hrs worked in the previous example. When we account for the 100.5 hrs worked in the first example to his hours per sale with AI assisted your revenue would be $98,610 for the month. A few expenses we are not taking into account would be the ad campaign cost, especially the increased cost as you would 4x the leads coming in to reach this revenue ( approx. 2,400 leads). However, we are comparing man hrs saved and the additional revenue your sales team would make by not wasting time with non-revenue leads.

The AI reduced 3.5 weeks of hours worked into a week.

This is the power of Conversational AI assistants when paired with a marketing campaign.

Boost Your Numbers

AI Automation is here to stay. How are you using it to reach smart goals and what more could you accomplish with menial tasks automated?

FAQ's

How does it all play out

What Exactly Are Your AI Services

We have built several Artificial Intelligence entities that are indistinguishable from human interaction. They are programmed with your company data as to respond instantly with your customer base to answer common questions, screen leads, and complete busy work that otherwise takes hours of your time.

What Can Your AI Integrations Do?

Our AI's main jobs are prequalifying leads with goal driven, smart communication, follow-ups with leads in the sales process, ranking leads for searchable classes of lead intent, booking appointments, automating reputation management responses and generating 5 star business reviews, virtual assistants, and more.

How Does AI Play Into Marketing?

With any marketing campaign you will have percentages of dead leads or unqualified leads. Sorting through interest takes large amounts of time. Answering FAQ's following up with contacted leads, or insuring quality satisfaction post purchase requires concise consistence that bog down many business resources. AI partners with marketing to reduce time requirements by generating consistent results that reduce the friction on busy company departments.

Can I Purchase Services Separately?

Yes you can. If you are happy with your current marketing services or just need a marketing plan, we offer each of our services separate or in bundle packages.

Where Do I Start?

Fill out a contact form and tell us about your needs and situation. We will contact you with a free consultation to discuss your growth targets. You can test our or AI with the icon at the bottom of the screen. Ask it questions and see how it interacts with you. In the meantime, check out how much AI saves you on our comparison page.

How Does The Process Work?

After our initial consultation and if it is a good fit, we will conduct a in-depth interview and review of your business. You will be presented with a business plan to reach your goals with a recommend of services to accomplish your targets. We will start an onboarding process and sign a 4 month testing period. This insures you are happy with your results and we have a good working relationship. Beyond this. would be business dependent.

What Kind of Marketing Do You Do?

We offer a wide spectrum of marketing with a diverse background of experience. We have worked in service fields of construction to IT and white hat hackers. Find out more about us here.

How Does Your Customer Management Work?

We Offer an all in one portal for all your customer management needs. Commonly referred to as CRM or customer relationship management, our software allows you to never need another platform. You can set automations, manage all conversations across all leads and social media, execute mass targeted messaging, auto respond to reviews, plan social posts and more. If you have your own CRM, we can link to your preferred system as well.